COACHING
BUILD STRENGTH WITH EXPERT COACHING
At The Strength Co., coaching isn’t an add-on, it’s the foundation of how we train. Every session is supervised by a certified Starting Strength Coach who watches your lifts, corrects technique, and ensures you’re progressing safely and efficiently. You won’t be handed a generic workout or left guessing what to do next. Our system is simple: structured programming, proper movement, and consistent progress.
We work with:
- Total beginners
- Adults training for health and longevity
- Busy professionals
- Competitive strength athletes
- Lifters returning from injury
WHAT IS STARTING STRENGTH?
Starting Strength is a barbell training method focused on teaching the fundamental lifts—squat, bench press, press, and deadlift—and building strength through structured progression. It emphasizes proper technique, efficient programming, and steady increases in weight over time, making it effective for both beginners and experienced lifters.
We use this method because it gives our coaches a clear system to teach, correct, and progress every lifter safely and consistently. The Strength Co. holds a Starting Strength Camp once a quarter, usually teaching the Squat and the Deadlift; they occasionally hold Press, Bench Press and Power Clean Camps as well.
COACHING OPTIONS
If you’re new to barbell training, start with the Intro to Barbells. Experienced lifters can jump into small group coaching or open gym. Many lifters seek out coaching early in their membership at The Strength Co., then transition to open gym once they’re confident and proficient.
INTRO TO BARBELLS
Best for Beginners
A private 60–90 minute session with a Starting Strength Coach. Learn proper technique on the squat, bench press, press, and deadlift, plus how programming and progression work.
- One-on-one coaching
- Barbell fundamentals
- Safety and setup
- Required for most new members
Price: $150
SMALL GROUP COACHING
Best for most members
Train in coached sessions with structured programming designed to help you make consistent progress. Every workout is supervised by a certified Starting Strength Coach.
- Coached sessions
- Proven strength programming
- Small group environment
- Progress tracking
OPEN GYM
For experienced lifters
Reserve time to train in a fully equipped barbell gym. Space is limited to ensure access to equipment.
- Reserve your time slot
- Full equipment access
- Limited capacity
- 24/7 access during non-coached hours (see schedule)
Price: $25/session or $179/month (per person)
WHY OUR COACHING WORKS
CERTIFIED STARTING STRENGTH COACHES
PROVEN TRAINING METHODOLOGY
TECHNIQUE-FIRST APPROACH
SMALL GROUP ENVIRONMENT
MEET YOUR COACHES
Every coach at The Strength Co. is a certified Starting Strength Coach with extensive experience working with beginners and experienced lifters alike. Their job is simple: teach the lifts correctly, keep you safe, and help you make steady progress.
GRANT BROGGI
Major Grant Broggi is a Marine Officer, owner of The Strength Co., Starting Strength Coach, and member of the Starting Strength Seminar staff. He began barbell training in Military College to get stronger and prevent injury. In 2025, Grant was activated from the Select Marine Corps Reserve and deployed overseas. Now back from deployment, he has resumed leading The Strength Co., supported by his experienced coaching team and its ongoing mission to help people get strong and provide quality American-made strength equipment.
CONNOR KING
Connor discovered Starting Strength while researching safe and effective training methods for his high school athletes. He earned his Starting Strength Credential in 2019 after completing the Coach Development Course at The Strength Co. He is a high school special education teacher with degrees in Health Science and Coaching & Exercise Sciences, and enjoys working with athletes of all ages and experience levels.
BRAD MUHLENKAMP
Brad was introduced to strength training in high school while lettering in football, wrestling, and track-and-field. He discovered Starting Strength in 2013 while serving in the United States Marine Corps. After years of self-coaching through deployments and a career as a first responder, Brad joined The Strength Co. in 2023 and earned his Starting Strength Credential in May 2024.
WHAT OUR CLIENTS ARE SAYING
Since 2019, The Strength Co. has helped people from all backgrounds become stronger, healthier, and more confident in the gym and in life.
★★★★★
Recently attended a Starting Strength squat and deadlift training camp here. Grant and Connor were great instructors, very knowledgeable and I appreciated how they really took the time to coach the movements. The gym was nice too, clean and efficient. Highly recommended!
Ken P.
★★★★★
A-1 instruction, if you live near this gym it’s a no brainer, just flew down from norcal with my buddy just to attend a seminar by Grant and Connor and it was a privilege to learn from legit masters.
Forest D.
★★★★★
I worked with Brad on an initial class to get me comfortable with the program, how to do all the necessary lifts and then go over future programming. He was excellent at teaching the lifts, extremely knowledgeable about the starting strength program and made me feel welcome to the gym. I look forward to working with Brad and The Strength Co. for a long time to come.
Jack S.
★★★★★
I am over 65 and starting barbell training over 4 years ago at the recommendation of a close friend. I took a two hour Intro to Barbells session from Coach Brad. Best money I ever spent and I would recommend anyone serious about training to do the same.
Tony H.
★★★★★
If you want to get stronger in a methodical, science based and safe way, this is the gym to join. My husband and I have been a member for a month now and after having a wonderful experience, have decided to continue for a second month. In a short time we’ve hit PR’s that I never thought possible.
Sophie L.
★★★★★
If you want to get strong or stronger, this is your place. Top notch gym and instruction. I did a Starting Strength day camp with Grant & Brad. It was also great how they talked about the why (enjoying life while getting older) and the what (importance of sleep, rest, and nutrition) not just the how (proper form and program for squats and deadlifts).
James O.
FREQUENTLY ASKED QUESTIONS
Do I need experience to start?
No. Most members begin with the Intro to Barbells to learn the basics.
I’m a total beginner. Is this for me?
Yes. The intro session is designed to teach everything from the ground up.
Is coaching included with my membership?
Yes. All group sessions include hands-on instruction led by a Starting Strength Certified coach.
Can I do open gym only?
If you have experience as a lifter then you are free to book open gym hours.
How many people are in each session?
Groups are kept small to ensure every lifter receives individual coaching.
START TRAINING AT THE STRENGTH CO.
For beginners and experienced lifters alike, our coaches help you learn proper technique, train safely, and get stronger with structured barbell programming.